How To Exhibit

“An exhibition organiser’s job is to get people to the event much like a shopping centre get people through the doors. Shops that don’t promote, that expect the shopping centre to do all the work, won’t be in business long”

It is important for exhibitors to understand how to make the most of each trade show they which exhibit at, or, sponsor. We've therefore compiled a handy list of advice and step by step guides which can help you navigate planning your participation at a tradeshow. We've summarised below what is included in each guide and you can download them all for free. The guides cover: planning, budgeting, marketing, social media, stand design, travel, on site sales, merchandise, after show follow up and much more.


1. Exhibiting on a Budget

  • Graphic & Design
  • Stick to a Schedule
  • Promotions
  • Refreshments
  • Dress Codes
  • Staff Costs
  • Transportation
  • Stand Assets

Download: Exhibiting on a Budget

2. Exhibition Stand Design

  • Stand Size, Location & Orientation
  • Why are you here?
  • Choosing a supplier & partner
  • Planning & Creativity
  • Graphic, Tech & Interactivity

Download: Exhibition Stand Design 

3. Exhibitors Event Budget Guide

  • Why you need to budget
  • When is the best time to start budgeting
  • What are your cost centres
  • Budget checklist
  • 8 ways to cut cost

Download: Exhibitors Event Budget Guide

4. How to Exhibit Booklet

  • Preparing the Groundwork
  • Light, Camera, Action!
  • Reaping the Rewards
  • Measuring Success

Download: How to Exhibit Booklet

5. Social Media – Your route to Event Success

  • Choose the right channels for your key audience
  • How to keep your followers updated
  • Keeping the momentum post-event

Download: Social Media – Your route to Event Success

6. The Essential Guide To Exhibiting Overseas

  • Think long-term
  • Check your booking
  • Sort your stand
  • Apply for a grant
  • Learn some lingo
  • Book travel and hotels early
  • Don’t squeeze the itinerary
  • Prepare your materials
  • Double-check passports and visas
  • Triple check logistics

Download:  The Essential Guide To Exhibiting Overseas

7. The Journey of a First Time Exhibitor

  • Choosing an Event
  • Setting Objectives
  • Types of Stand
  • Booking Space/ Finding a Contractor
  • The Exhibitor Manual / Hiring Furniture
  • Ordering Electrics/ Audio-Visual Requirements
  • Broadbands, Phone and IT needs/ Waste, water and Other Services
  • Graphics and Accessories/ Health and Safety Requirements
  • Transport & Logistics
  • Exhibitor Barges, VIP Tickets
  • Data Capture Options
  • Pre-Show Marketing PR
  • Accommodation/ Sponsorship Options
  • On Site Security and Cleaning/ On Site Catering
  • Photography
  • Speaking Opportunities
  • Building Up and Breaking Down
  • On Site Stand Manning Tips
  • Follow up

Download:  The Journey of a First Time Exhibitor

8. Timeline for Exhibiting

  • Set objectives
  • Stand design
  • Finalise activity
  • Drive stand traffic
  • Safe or sorry?
  • Rehearsal time
  • Hot, warm or cold
  • Be courteous
  • Develop action plan
  • Sums time
  • Measure ROI/ROO success
  • Show review

Download: Timeline for Exhibiting

9. Top Ten Tips For Exhibiting

  • Set measurable objectives
  • Choose the right exhibition
  • Ask to see organiser marketing plan
  • Design your stand to meet your objectives
  • Train your staff
  • Talk to strangers
  • Ask open questions
  • Record and classify all your leads
  • Don’t use mobile, eat at your stand, sit down etc.
  • Follow-up with your leads

Download:  Top Ten Tips For Exhibiting

10. Exhibitors Top Tick List

  • Set objectives
  • Infographics are powerful
  • Be socially savvy
  • Tailor your communications
  • Mix up the stand staff
  • Engage with the senses
  • Don’t miss opportunities
  • Keep it simple
  • Wow with technology
  • Say thank you and never give up!

Download: Exhibitors Top Tick List

11. Last Minute Guide to Exhibiting

  • First steps and how to focus
  • Set up a budget plan
  • Draw in your audience
  • Create a checklist
  • Liaise with Marketing

Download:  Last Minute Guide to Exhibiting

12. Why Use Promotional Merchandise

  • Advantages of using promotional products
  • Contributing to the feel good factor
  • Sourcing and getting help

Download:  Why Use Promotional Merchandise

13. Exhibiting for Hot Shots!

  • Save the trees
  • Slam Dunk Rota
  • Farmers and Hunters
  • High Water Levels
  • Marginal Gains
  • Play the Mafia
  • Scores on the doors
  • Teacher’s pet
  • Break it to make it
  • Toothe rotter

Download: Exhibiting for Hot Shots!

Oliver Kinross is a member of the Association of Event Organisers. The documents presented on this page are written by the AEO and are to be used as a guide only.




[contact-form-7 id="3387" title="Sign up"]