“An exhibition organiser’s job is to get people to the event much like a shopping centre get people through the doors. Shops that don’t promote, that expect the shopping centre to do all the work, won’t be in business long”
It is important for exhibitors to understand how to make the most of each trade show they which exhibit at, or, sponsor. We've therefore compiled a handy list of advice and step by step guides which can help you navigate planning your participation at a tradeshow. We've summarised below what is included in each guide and you can download them all for free. The guides cover: planning, budgeting, marketing, social media, stand design, travel, on site sales, merchandise, after show follow up and much more.
Download: Exhibiting on a Budget
Download: Exhibition Stand Design
Download: Exhibitors Event Budget Guide
Download: How to Exhibit Booklet
Download: The Journey of a First Time Exhibitor
Download: Timeline for Exhibiting
Download: Top Ten Tips For Exhibiting
Download: Exhibitors Top Tick List
Download: Last Minute Guide to Exhibiting
Download: Why Use Promotional Merchandise
Download: Exhibiting for Hot Shots!
Oliver Kinross is a member of the Association of Event Organisers. The documents presented on this page are written by the AEO and are to be used as a guide only.