• Using the term ‘Environmentally or Eco-friendly’ in marketing of products and materials for construction does not cut it anymore – and this accountability extends to marketing building projects as well. 

  The Australian regulator ACCC is empowered by Legislation and is actively investigating and prosecuting cases of marketing greenwash, a global phenomenon progressively being brought to heel by regulators in other regions around the globe, too.  Within the European Union, regulators are working with stronger legislations and meting out stiffer fines to stamp out practices and acts of greenwashing, which are expected to flow through and be matched by our own regulators here in Australia.  It would be prudent now to be prepared.

This presentation provides for architecture & design firms, construction companies and product manufacturers an informative and pragmatic introduction to the topic, covering:

• What is ‘greenwashing’?  What does it look like, and questioning if you are doing it? Although you probably don’t know it.
• Why it is important to address greenwashing; viewing a case study of how it confuses the market and causes negative impacts.
• What to look for and what to question to avoid being deceived by marketing greenwash in product marketing assets – looking at language used and context.
• Comparative examples – marketing sustainable product claims responsibly vs dubious claim examples.
• The key guidelines to follow provided by the ACCC.